Berry Creative is a branding agency that partners with nonprofit organizations to create compelling, purpose-driven identities that increase visibility, build trust, and inspire action. We help mission-led teams clearly communicate who they are, what they stand for, and why their work matters so they can connect more deeply with the communities they serve.
Our nonprofit branding services are never one-size-fits-all. We take the time to understand your mission, audience, and goals, then develop a custom brand strategy that reflects your values and supports long-term growth and audience engagement, spanning brand strategy, logo design, visual identity systems, messaging and positioning, and comprehensive brand guidelines.
A nonprofit’s brand has to do more than most. It has to earn the trust of donors, volunteers, board members, funders and the people the organization serves, usually with a small team and a limited budget. Berry Creative is a branding, web design and graphic design agency in South Norwalk, Connecticut. We have worked with nonprofits for years, from community organizations in Fairfield County to housing, child welfare, and food and agriculture organizations across the Northeast and Florida.
Our nonprofit work falls into four areas: branding, websites, annual and impact reports, and campaign and event materials. Most clients need more than one, and we plan them together so a donor sees the same organization on the website, in the annual report and on the invitation to the gala.
A brand project starts with a situation analysis: who the organization serves, who funds it, what it does better than anyone else, and where its message gets lost. From there we build brand strategy, naming, logos, visual identity systems and brand guidelines that a small staff can use without a designer on call.
Catalyst CT shows what that looks like. The organization, formerly RYASAP, is a 40-year-old Bridgeport community leader known for its youth justice policy work and substance abuse programs. It had accumulated a series of sub-brands and programs and needed one modern umbrella. We ran the situation analysis, created the new name and logo, and then built the website and marketing materials around a new tagline and color palette.
Spence-Chapin, a New York organization that has supported children, women and families for more than a century, asked us to help launch its rebrand. We worked with its team to express its core values of connection, support, inclusiveness, family and love, and we contributed a launch video that tells the story of the new brand.
A nonprofit website serves several audiences at once, and each arrives with a different question. For Stone Barns Center for Food and Agriculture, kids go to the site to learn about day camp, visitors go to learn about sustainability and composting, and farmers go to learn about farming. A consistent brand identity let one website reach all of them and reduced the center’s marketing costs.
The YMCA of New Canaan came to us with a complex website. Navigation was confusing, information was poorly organized and visits were falling every month. We redesigned the site from top to bottom, and the Y then asked us to rework its collateral and direct mail system. We have also designed a website for Kids Helping Kids in Stamford, Connecticut. We design, build and host nonprofit websites on WordPress, so the team that designed your site can also maintain it.
An annual report is often the one document a funder reads closely. Elm City Communities, the public housing agency for the City of New Haven, serves more than 6,100 families and 14,000 individuals. We redesigned its annual report with a refreshed color palette, contemporary icons, a new layout and a revised tone of voice, so the report tells the story of its work on affordable housing instead of only listing figures.
We also designed a community impact report for the New Canaan YMCA, covering its youth development programs, social responsibility and wellness benefits, and an impact report for Habitat for Humanity Seminole-Apopka in Florida.
Fundraising campaigns and galas need materials that work together: invitations, donor mailings, signage, social posts and a landing page. For Habitat for Humanity Seminole-Apopka we designed donor materials for its Give Local campaign and a sign for its executive build. Our work with the New Canaan YMCA has also included fundraising and events.
Nonprofit organizations we have worked with include Habitat for Humanity Seminole-Apopka, Catalyst CT, Elm City Communities, Spence-Chapin, Stone Barns Center for Food and Agriculture, the New Canaan YMCA, Kids Helping Kids, the Darien Foundation, Open Arts Alliance and Health Career Academy. Examples of this work are linked below.
We are a team of five in South Norwalk, so nonprofit clients work directly with the people designing their brand. A typical project starts with a conversation about your mission, audience and goals, moves through strategy and design, and ends with files, guidelines and training so your staff can use the new brand with confidence. To talk about your organization, call 203-750-9698 or contact us.
